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Research papers

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eileen Cole
June 15, 1985
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Citation

Cole, E. (1985a, June 15). Taking stock. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-stock


Research papers

Where are we starting from

I want to base on a review of market research expenditure worldwide. It is a notorious truism that the market research industry is among the least well researched of any. Estimates of expenditure are hard to come by and even when found are...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Eileen Cole
September 1, 1980
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Citation

Cole, E. (1980a, September 01). Where are we starting from. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/where-are-we-starting-from